Why we Root for
Sustainable Clothing
Sustainability
Solar Power
We have installed Solar Power at the factory which will significantly reduce the greenhouse gas emissions from our operations.
Life Cycle Analysis
Organic Cotton
A Textile Exchange Study indicates that organically grown cotton has the following potential impact savings (per 1,000kg Cotton Fiber) over conventional cotton :
1. 46 percent reduced global warming potential
2. 70 percent reduced acidification potential
3. 26 percent reduced eutrophication potential (soil erosion)
4. 91 percent reduced blue water consumption
5. 62 percent reduced primary energy demand (non-renewable)
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Recycled Polyster
A study by an independent Dutch research organisation TNO, Utrecht (Netherlands Organization for Applied Scientific Research) shows a reduction of approximately 80% in the Global Warming Potential (GWP) of recycled polyester versus virgin polyester. GWP is a characterisation model developed by the Intergovernmental Panel on Climate Change (IPCC) aimed at measuring the greenhouse effect caused by CO2 emissions also known as carbon footprint.
Furthermore, the LCA also shows a very significant reduction in the Non Renewable Energy Use (NREU) figure
LENZING FIBERS – MODAL & TENCEL (LYOCELL)
Tencel and Modal are found to have a considerably lower Global Warming Potential than conventional cotton and fossil-fuel based virgin polyester, as per graph attached,
Tencel, the newest, third generation fibre from Lenzing is the most sustainable man-made fibre. At the end of its life cycle, these fibers are compostable, meaning that the materials are used to provide even more of a surplus of energy.
Sustainable hangtags: Fusion Clothing provides the option to clients to use hangtags made from paper that is derived from recycled organic cotton cutting waste. The paper is dried using natural solar energy, without using steam or electrical boilers as energy source.
We also use sustainable, oxo-biodegradable packaging for our clothing.
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Global Organic Textiles Standard
From Field to Fashion Click to see the Brochure